Mission Statement

Falken’s mission is to deliver high performance, value-added cleaning and maintenance products to world-wide consumer and industrial markets through our unique marketing and sales support system. Falken’s mission is to continue to move forward, advancing on a path that employs and empowers talent, develops products and supports and adjusts in a timely manner to an ever changing, constantly growing market.Business Concept

The Falken business concept is to integrate skilled personnel, product excellence and a supportive sales and marketing system, – the three key dynamics of our business, in a way that produces and enhances corporate growth. These three dynamics work synergistically to foster the continued development and growth of our products and the marketplace, respectively. Our business model goes well beyond, the expected sales and profitability targets of existing brands and products. In addition, our three key dynamics help support future product development and the realization of new markets.

Environmental Values

Falken Industries Ltd. is an environmentally conscious company. We neither eschew the responsibilities we all have to our planet, nor can we ignore the irreversible damage that has already been done. Planetary resources and energy sources are finite, and we prioritize our efforts in researching energy efficient and eco- friendly alternatives. Since our formation, we have strived to use only renewable and recyclable materials in our products. We avoid the use of heavy perfumes and dyes, using natural oils when possible. Our Premium auto care wet-wipe material is 100% biodegradable and received EU Eco-label certification. Products bearing the Eco-label have been checked by independent bodies for complying with strict ecological and performance criteria. When expanding products lines or developing concepts, we always consider the following:

Do they reduce or prevent the risks to the environment as well as to our health?

• Can we eliminate any harmful substances that would be toxic to the aquatic environment?• Can we make these products biodegradable?

• Can we think of innovative ways of packaging in order to reduce the amount of waste?

The Falken business concept is to integrate skilled personnel, product excellence and a supportive sales and marketing system, – the three key dynamics of our business, in a way that produces and enhances corporate growth. These three dynamics work synergistically to foster the continued development and growth of our products and the marketplace, respectively. Our business model goes well beyond, the expected sales and profitability targets of existing brands and products. In addition, our three key dynamics help support future product development and the realization of new markets.

 
 

“We will continue in our
best efforts to not only
produce eco—friendly
products, but also to run
our operations in an energy
efficient manner”